A multimedia Handwashing campaign was launched on Global Handwashing Day to raise awareness among the population. Key activities included: a press conference on September 12 to announce the local coalition with a symbolic handprints activity and handwashing with kids, held at the Museo Pambata (Museum for Children) Furthermore, handwashing was promoted through a road show with different stakeholders, including schools, businesses and media. The official launch of Global Handwashing Day took place on October 15 at Makati Park in the heart of the central business district.
Over 100 school children were invited to participate in the event and kick off the advocacy to make handwashing with soap an important habit. Handwashing was also promoted through press and media articles, TV interviews, banners and posters on Metro Rail Transit (MRT). Simultaneous activities were held outside Manila in other regions.